Sinéad Odessa specializes in womenswear we deem “wearable fireworks”. Our mission is to spark strength and confidence in fellow fashion renegades of all shapes and sizes.


Sinead Odessa > All Posts  > Design  > Yatta! Hits the Runway.

Yatta! Hits the Runway.

Full Fashion Panic is an annual fashion show to close out MCAD’s Mechademia conference. For this years theme, we were asked to create a collection that represents the future and tell a story of how our vision came to be. You can read the detailed story behind my personal collection, Yatta, on the portfolio. I thought about the direction fashion would take with the depletion of resources. What does that mean for the rich textile industry and Japanese Street Fashion? Thus birthed the idea of this Yanki gang that turned their backs on crime to become bounty hunters. They collect scraps from the wastelands of fast fashion to create colorful garments at cost that challenge the divide between the rich and the poor. Basically, the Robin Hood’s of future fashion.

I have to say, I wouldn’t be anything without my models. I can always count on these fabulous women to rock it out and bring pride back to my hard work. But actually, I’m really proud of this collection, which is something I can’t always say. Even with this, I was so worried it was going to fall short of expectations. Then… they put these pieces on and, with the help of make up magician Nic Butcher, they embodied the characters I envisioned in my mind and brought them to life in what I can only describe as an assault on the runway. Complete with ultra-femme pink bats. They SLAYED it. I just had to share these photos and my thoughts. With this collection, I finally feel like I’m creating work I’m completely proud of because it is 100% me. Yatta! hasn’t just been challenging but fun, it’s changed my outlook on my capabilities and expectations of what I want to do. I learned to trust myself, take a breather when I need it, don’t hold myself to unreasonable standards, and not to tear myself down. I’ve found a way to tell my story and I can’t wait to create more chapters out of fabric and thread. 

Photos by: Drayke Larson

Hair and Make Up: Nic B Artistry

Sinead Kelly

Sinead is recognized by her peers for her appreciation of the bold and whimsical. Armed with her scissors and thread, she loves to create garments that incorporate shape, print and texture. An aspiration that has held unfaltering since she first cut up Barbie’s ball gown.

  • Pakky

    October 21, 2017 at 8:59 pm

    I'm so proud of you my darling! And this collection really is something you should be proud of too, it's fantastic! I love you and your sensibility and creativity, keep up the hardwork! I'll be looking forward to the next chapters as well ��

  • Sinead Odessa

    October 24, 2017 at 4:04 am

    Aw thank you dear for your constant loyalty and love <3

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